See It Buried: Kentucky's Viral Storm Shelter

Two Kentucky men, Dalton Black and his friend, went viral after a video surfaced of them burying a six-pack of Bud Light in their backyard. The act was intended as a symbolic gesture of protest against Bud Light's recent marketing campaign featuring transgender influencer Dylan Mulvaney. The video, posted to TikTok, shows Black digging a hole and ceremoniously placing the beer inside, expressing his disappointment with the brand and stating his intention to switch to Busch Light. He explicitly mentions his disagreement with Bud Light's stance and his desire to send a message. The video quickly garnered millions of views and sparked widespread discussion online, with reactions ranging from support to ridicule. Some viewers praised Black for his stance and vowed to boycott Bud Light as well, echoing his sentiment regarding the Mulvaney campaign. Others criticized the act as performative and wasteful, highlighting the irony of wasting beer to protest a marketing decision. The controversy surrounding Bud Light's partnership with Dylan Mulvaney has led to significant backlash and calls for boycotts from conservative consumers, leading to a drop in sales. Black's video reflects the sentiment of many who feel the brand has alienated its traditional customer base. The incident highlights the growing intersection of social issues, marketing, and consumer behavior. find the original article here: https://www.yahoo.com/lifestyle/see-kentucky-men-viral-burying-201308290.html