The Last Imo's

St. Louis-based Lion's Choice, a fast-food chain known for its roast beef sandwiches, is planning a significant expansion across the Midwest. The company, currently operating primarily in the St. Louis metropolitan area, aims to double its store count over the next five years, targeting markets like Kansas City, Indianapolis, and potentially even expanding further into other states. The expansion is fueled by a recent investment and strategic partnership with private equity firm Catterton, which has a proven track record of supporting restaurant growth. Lion's Choice is leveraging Catterton's expertise and capital to streamline operations, improve its supply chain, and enhance its overall customer experience. The company plans to maintain its focus on serving high-quality, slow-roasted beef sandwiches, a key differentiator in the fast-food landscape. While expansion details are still being finalized, Lion's Choice anticipates a combination of corporate-owned and franchised locations, offering opportunities for both seasoned franchisees and potential new entrepreneurs. The chain believes its unique menu, loyal customer base, and the backing of Catterton position it well for successful growth in the competitive Midwest market. They intend to capitalize on their reputation for fresh ingredients and a distinctive flavor profile to attract new customers while retaining existing ones. find the original article here: https://www.yahoo.com/news/st-louis-based-restaurant-chain-213247374.html